New Car Dealers Selling Below Invoice

In a normal new car market, it’s usually the slow-moving models that sell at huge discounts. But the current market is so bad (for dealers and manufacturers, anyway) that even popular cars are now selling at big discounts. Many new car dealers are now selling the Honda Odyssey, the Mazda 3 and the Dodge Ram SLT at prices that are below dealer invoice (after factoring in rebates and other incentives). According to Edmunds, the Honda Odyssey has been selling at $1677 below invoice ($4400 below MSRP) and the Mazda 3 at $1553 below invoice ($2760 below MSRP). Large rebates and dealer incentives are now allowing more models to sell below invoice, so be sure to do your homework before buying a new car or truck. Don’t overpay!